Following is a comparison of Online Business Valuation:

Purely Market Based Finance Based
Valuation Type Valusource Alternative 1 Alternative 2 Alternative 3
Online Business Valuation Free Basic Pro Business Advisor Business Owner
Free Valuation (Dashboard)
Monthly Subscription (less if paid annualy) - Advisor $249 NA Starts at $299 NA
Years in business (as of 2019) 33 5 5 5 8 8 4
Products Won CPA Practice Advisor Readers Choice Award
NACVA & ISBA Valuation Associations use products for training
Business Model
Branded website -option
# of Different Companies Per Year Unlimited 1 1 1 20 20 Unlimited
# of Reports per year (single company) Unlimited 0 3 Unlimited 1 1 Unlimited
Can upgrade to pro software/data
Referral to network that provides Certified Valuators
Private label product
Affiliate (Referral) program
User provides min sensitive / proprietary company data
Built for NON-valuation Professionals
Does not require 3 years financial statements
INPUT Designed for NON-valuation professional
REPORT Designed for NON-valuation professional
TRANSPARENT data, analysis, theory, approach
Guided questions
Number of inputs (lower is better) 41 54 54 54 57 57 92
Number of drop-downs/sliders (more is better) 18 0 0 0 14 14 6
Valuation Analysis
Valuation Input - Does NOT require
Current year income statement (profit & loss)
Current year balance sheet
1 - 3 years of income statements
1 - 3 years of balance sheets
Does not rely on just financials
Requires minimal financial statement Input
Valuation Methods
Asset Approach
Market based
Use of Comparable transaction data in valuation
State they use comparables
Provide individual comparable transactions in report
Vendor owns largest and oldest transaction database
Stand-Alone Comps report
Valuation Methodologies
Asset Value
Basic Method
Critical Factor
Debt Capacity
Industry Method (show comps)
Weighted Factors
Calculates Asset Value
Calculates Equity Value
Databases used
ValuSource Market Comps (formerly IBA Market Data - world's largest comps database)
Provided reports
Number of pages (more detailed) 43 16 16 29 29 15
Customizable in Word
SHOWS comparable transactions
Methodology explanation
Final Valuation
Calculates most probable selling price
Does NOT contain a lot of fluff
Report SHOWS multiple methods
Number of valuation methods shown in report 8 None 5 5 1 1 3
User guide as part of software (help section)
Training videos
Chat button
Provides support from credentialed valuators

All information is based on publicly available information as of February 2018